I am a big vodka fan and I'm very fussy about flavored vodkas in general. When I saw the Stoli Crushed on sale, I was skeptical, but figured it was worth trying because of the cheap price. Wow, it is delicious. I wouldn't recommend drinking it straight, but in a bit of soda water, or ice tea, it is amazing. It does use real pineapple, so that likely accounts for much of the good flavor. I only bought one bottle and clearly have to buy more - I would never guess that it was a Stoli product.