I purchased this product because I was looking for something that might be a little different, can't say it is any different than the regular Lithuanian Vodka but has the pricey packaging, thus the extra cost, product is the same. They claim filtering through gold? From their web site: The family of “Lithuanian vodka” – the most popular vodka in Lithuania – again surprises the users with unexpected design solutions. The limited series “Lithuanian vodka Auksinė – Black Edition”, glittering with gold, was issued for the great holidays of the year. The secret of this vodka is special water. Being filtered through the extremely rare mineral having the carbon-black structure, it becomes pure, as if from the spring. From this water and the spirits of Lithuanian grains, vodka is later let through the golden filters. Thus, it becomes very gentle and crystal-clear.