Jack Daniels Old No 7 Tennessee Whiskey 750ML

“For most, the black label of Jack Daniel’s (sometimes also called “Old No. 7”) is what this distillery is all about, but the nature of this whiskey has changed during my lifetime. Historically, Jack Daniel’s Black Label was produced at 90 proof (45% alcohol), and then reduced to 86 proof (43% alcohol). In 2004, Jack Daniel’s took Black Label down to 80 proof (40% alcohol) I feel the lowered alcohol content also takes back something of the whiskey’s manly bite, and in doing so it’s just not what it used to be. As previously described, Jack Daniel’s Black Label is now bottled at 80 proof (40% alcohol). The square bottle and its label are so recognizable as to be almost cliched, but these two features have proven far more stable than other, similar icons of labeling, such as Coca Cola. In the glass and bottle, this whiskey has a dark, deep amber color that is very pleasant to look at. The aroma of Jack Daniel’s is thick and smooth, with strong hints of caramel and vanilla. The flavor is sweet and silky, like warm molasses. The finish is of middling length, smooth and warm, although with a slight fiery bite on the end of it.” For the modest price this whiskey sells for here at Liquor Barn ($22.99 for 750ML) it’s well worth keeping a bottle available in your liquor cabinet.