I first heard of Iceberg Vodka on TV years ago and I wanted to try it. It had the smoothest taste so I kept buying it. Then it got difficult to find. Only one store in Las Vegas had it for a while then no more. I did try a few others in a taste test with friends but the Iceberg Vodka won out with everyone. I decided to check on the web and happily found it. Do your own taste test and see for yourself that it's the best by far. No need to buy those well known high price Vodka's when Iceberg Vodka is available. If you must pour the Iceberg into the empty high price bottles UNTIL your friends do their own taste test.