Sure, I like Grey Goose and Chopin. But when I want to go "economy-style," I go for Finlandia. It's a great mixer and at a price point that won't break the bank. Probably not suitable for shots (a tad too "astringent" tasting for me), but absolutely wonderful for a good Bloody Mary or Screwdriver (or my favorite, a Cape Cod). Purchasing online is a new convenience for me as well -- nice!