I mix it with regular whiskey and a bit of honey whiskey. I like it much better than Fireball which actually burns my mouth. I would have given 5 stars, but sent an email asking Liquor Barn if this was the 30 Proof or the 100 Proof, since it's not indicated on their website. I received ZERO response to that query. I didn't know until it arrived which proof I had ordered. It is 30 proof.